Enaltec Labs the brand

One of the few SME API suppliers companies in India with a world class infrastructure and niche product range

The challenge

Enaltec - a very successful and fast-growing company in the global pharmaceutical industry, with international stakeholders needed a brand identity which can not just keep up the pace but accelerate with their fast- growing global presence. After a decade of consistent success, they realized the need to have a brand with a more global appeal and also with new activities, to segregate their offering in 3 key areas of specialization

The challenges it faced

Phi has been an integral part of Enaltec since their inception in 2006. Being entrusted with creating their brand from scratch, managing it over the years, and now, to rehaul it and give it a global makeover was a huge responsibility.

Using our unique 360 degree landscaping approach, we created their new logo, house styling and established their online presence. With focus on regulated and semi regulated markets, we decided on a brand identity that cut across geographies with its simplicity and subtlety. Moreover, with a fresh look and feel, the new online identity also drew attention to their core business areas through an intuitive navigation and design. Their customers and prospects across the globe were now able to connect with them in a much better manner

The story continues

The new branding got them the required boosting to fasten its journey on their goals of the future.