Rebranding
Chemical Company
The positioning had to address the WHY of the business – “Why should someone do business with Elppe?” and more importantly “Why is Elppe in this business?”.
Elppe Chemicals the brand
Elppe, a 22-year-old brand has carved a niche for themselves in the chemical industry handling range of projects involving hazardous reactions to chiral chemistry, synthesising key basic intermediates to challenging advanced molecules required for manufacturing high-quality chemicals for the pharmaceutical, polymer and specialty chemicals.
Deep dive and understand the organisations DNA
The positioning of “Crafting Enduring Partnerships” – was something which the company lived by since their last 22 years of existence - be it with their customers, vendors or employees.
A revamped identity design that reflected the ethos and values of the brand, a professional website that drew resonance with the target audience and precise communication presentation ensure that the new revamped Elppe was launched to the world.
The challenges it faced
With an aggressive growth strategy and focus on new customer acquisition from Europe and North America, the company realised that the right presentation and positioning was required. While they had state of the art infrastructure, a quality that their existing customers vouched for and noteworthy experience, the identity was outdated.
Reaching out to the world
The letter from the client is a testimony to the kind of work we have done.
