Shivani Scientific - a legacy brand

Shivani Scientific – An established company, in the business of ART (Assisted Reproductive Technologies) and Bio-Medical Equipment, with a proven track record of 40 years.

Recognise the founder. Streamline the programs.

With over 40 years of experience in the IVF  business vertical, Shivani Scientific had gradually progressed from being a trader of medical equipment to innovators; manufacturing high tech IVF devices. They already have their own manufacturing units and 2 patents registered in the US plus 17 patents filed for registration internationally!

As they started to scale as manufacturers, there was a pressing need for the management to now present the brand in a completely new light.

The challenges it faced

With our association for almost 2 years now, Phi understood the company inside-out which was a huge advantage. Identifying Innovation and Technology as two core keywords positioning them as innovators and creators in IVF technology equipment, a new logo unit was created with the objective of sending a direct message to their Target Audience.

Once the same was finalised, the same message was constantly shared to the internal stakeholders through a series of digital collaterals which also embedded their value. The new positioning was also communicated to external stakeholders through one-page print ads for a trade magazine (and others) and eight-page brochure for two of their new and innovative Products/Services – Modular CASA and Labcare were designed.

A corporate video – that captured not just their entire journey, mission but also the way ahead was explained concisely, relevantly and appropriately through 2D animation

The Climax

The company was successful in transforming their brand positioning from hallmark traders to manufacturers and innovators of high-end medical devices. The company is now ready to take on added roles, turning everything they touch to gold…