Tessol the brand

TESSOL is a globally recognised venture, offering next-generation storage and logistics solutions across the temperature-controlled supply chain. Their solutions are based on proprietary clean energy technologies developed over the last half a decade.

The last-mile distribution of temperature-sensitive products is a huge challenge in India and other developing economies because of the lack of reliable options and the high cost incurred on cold chain transport. TESSOL aims to address this problem by making last-mile cold chain accessible and viable for all.

The challenges it faced

Since its offerings catered to a wide array of business verticals for different applications and different purposes, the key challenges were: 

• change from a projects company to a solution company 

• communication collateral for the cross-industry audience; that needed to be addressed,

Identify the benefit. Simplify the offering.

The new identity was further strengthened by the positioning statement of “Innovate. Preserve. Grow” which happened to be the pillars of their existence. Also based on the same, the sub-brands and their entire brand architecture were created. However, the key highlight was developing their product matrix vis-a-vis the different stages of delivery which brought the entire TESSOL offerings in a single piece of communication which was termed as The Tessol World. This set the base of the rest of their marketing collaterals which were later customised based on the business verticals and the same concept was also followed on their revamped website.

It’s all at a glance. Deep dive for details.

Today the TESSOL has successfully positioned itself as a new age, innovation-driven, a technology company offering the entire spectrum of cold chain logistics.