Branding Start-up Jewellery Brand
A new jewellery brand providing an innovative range of gold ornaments with a potential to be a game changer
Shinelite Gold: A Glittering Online Presence with a Brand Illumination
Step into the radiant world of Shinelite Gold, where innovation meets elegance. As a pioneering brand in crafting extraordinary gold ornaments, Shinelite Gold stands as a symbol of artistry and excellence. With a passion for redefining gold adornments, they approached us to not only create a dynamic digital space but also suggest a brand name that would resonate with their uniqueness..
The Challenge
The challenge lay in capturing the essence of Shinelite Gold's innovative designs and intricate craftsmanship through its design collaterals. The brand was going to exclusively participate in various exhibitions and so having the right stall designing that gave a strong impressions about the brand was of prima importance. Additionally, they needed engaging collaterals like product catalogue, mailers, standees for their exhibitions. Crafting a digital experience that resonates with their exceptional creations while maintaining a seamless user journey was the crux of the challenge. Also they wanted to do a dynamic website wherein they could keep on showcasing their latest designs and its USP’s.
First Impression is the Lasting Impression
Our team embarked on a journey to weave Shinelite Gold's artistic legacy into their online presence. Suggesting the brand name "Shinelite," which resonated strongly with the brand was the first step in the right direction. We designed their stall in a ways which strongly communicated their strengths compared to others in the over competitive market. The same were strongly supported by other collaterals which gave a strong brand recall value to the customers
The Final Outcome
The results were nothing short of spectacular. Shinelite Gold's stall exudes elegance and innovation, mirroring their intricate designs. The collaterals we crafted further amplified their brand identity, making them an unforgettable presence at exhibitions. There was a faster response and quicker duration in conversion from prospects to being customers
