Brand Communication Strategy and Brand Designing of a Group of Companies from Oman
Creating a new brand identity for a group and also individual companies having a proven track record in diverse business verticals
A Group on accelerating growth journey
Jagwani Group is a well-known conglomerate with a diverse portfolio of companies operating in multiple verticals. With their presence in the aviation, oil and gas, hospitality products, and logistics industries, they were growing at a rapid pace. However, to sustain and further accelerate their growth, they needed an agency that could not only understand their requirements but also provide them with a roadmap for the future.
Therefore, the group was on the lookout for an agency that could be their strategic partner and guide them on their growth journey. They were scouting for agencies across different countries, hoping to find the right fit for their needs. Their search finally led them to collaborate with us, and we were thrilled to work with such a prestigious group.
The Key Challenges
The key challenges faced by Jagwani Group was to establish themselves as a strong and reliable group of companies in the Sultanate of Oman. They wanted to present a unified front to their clients and stakeholders, with a consistent branding across all their verticals. This required a comprehensive brand strategy that would address their current branding issues and also provide a clear roadmap for future growth.
Another challenge was to ensure that each of their companies had its own unique identity while still being part of the larger Jagwani Group. They needed a way to maintain a balance between individual company branding and the overall group branding. Additionally, they wanted to showcase their diverse portfolio of products and services in a way that would be engaging and informative to their clients and potential customers.
The Solutions:
After thorough research and analysis, we developed a brand communication strategy that gave them a new positioning and a roadmap to accelerate their growth further..
Once that was in place, we began work on creating new corporate and individual company logos, designing stationery for all companies, developing a group brochure as well as separate brochures for each company, and creating a comprehensive brand manual to ensure consistency in branding across all touchpoints.
In addition to this, we worked closely with Jagwani Group to design and develop a new corporate website that would showcase the entire group of companies in a holistic manner. The website was designed to be visually appealing, user-friendly, and informative, providing visitors with a clear understanding of the various verticals that the group operates in, their services and products, and their unique value proposition.
The new website not only gave Jagwani Group a strong online presence, but also helped to position them as a formidable group in their industry. With a consistent and unified brand message across all touchpoints, Jagwani Group was able to present themselves as a cohesive and trustworthy brand, which in turn helped them to attract new business opportunities and drive accelerated growth.
The Roadmap Ahead:
We plan to continue our partnership with Jagwani Group by assisting them with their online promotion and brand engagement strategies. Our team is committed to helping them achieve their business objectives by leveraging digital channels to increase brand awareness, drive traffic and engagement, and ultimately, boost their bottom line..