Brand Strategy, Brand Designing & Brand Engagement of an upcoming brand offering Cleaning products
Creating a brand communication strategy along with brand designing and brand engagement for a startup company dealing in home care & personal care products
Brand Engagement
New Initiative backed by an Experienced Team
The founders of Chemkraft Home Care Pvt. Ltd. had a strong track record in their capacity in various other business / professional initiatives. They joined hands to start Chemkraft Home Care Pvt. Ltd. intending to offer the best quality range of home care and personal care products to the Indian B2B and B2C market. The key USP of their product ranges was their raw materials imported from well-known international brands and their product development team who developed patented products that were biodegradable and nature friendly for the environment.
The Key Challenges
They were entering into a market wherein, on one hand, it was already flooded with a lot of small players who were competing only on price, and on the other hand, the quality of their products was on par with some of the most established players in the market. Hence they needed to start on the right foot right from the word go.
The Solutions:
It was essential to making a strong identity for them that differentiates them from the rest. After understanding the company, its brand, its product range, and its strengths, we gave them the positioning of “Science of Hygiene” which encapsulated their existing product range and also the future products they were planning. After several rounds of discussions, the brand name “Kraaftshield” was decided, which indicated the functioning of the products as well as the creation of the same as they planned to patent their products. We then worked on designing the logo of the brand name. Once this was done, we worked on their entire set of marketing collaterals, right from stationery, to the brand packaging of their entire product range, their corporate website, 3D of bottle and packaging, corporate website, corporate presentation, brochure designing, etc. We have also now started working on their brand engagement activity across Social Media platforms. We, also assisted them .in building their store on online platforms like Amazon and Flipkart.
The Roadmap Ahead:
The next step shall be to create their own E-commerce website along with brand promotion so that it reaches the right audience in an pro-active manner.
