CRED Didn’t Just Build a Product — It Built Status
💳 CRED didn’t just reward users. It rewarded ego.
Kunal Shah knew something most founders ignore:
Products solve problems. Brands solve identity.
When everyone said, “This won’t work,” he launched CRED — not as a payment app, but as a status symbol.
✔ Premium rewards.
✔ Black backgrounds.
✔ Top 1% users only.
People didn’t use CRED to save money.
They used it to feel exclusive.
And guess what?
He built a unicorn before making profit.
📌 Lesson for founders:
Don’t just build a product. Build meaning. Build aspiration. Build status.
💬 Tag a friend who needs to hear this today.
📲 Follow @BrandsByVishaalShah for more founder stories, brand psychology, and strategies that make startups iconic.
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About Phi Brands
At Phi Brands, we specialize in helping businesses craft and refine their brand positioning to stay competitive in dynamic markets. With a deep understanding of market trends and customer behavior, our expert team works closely with clients to develop tailored strategies that elevate their brand identity and ensure they stand out in crowded industries. Learn more about our approach and success stories here.
