The Brand That Removed Fear: How Lenskart Redefined Eyewear in India
From ‘Specs in Stores’ to a ₹75,000 Cr Brand
Peyush Bansal didn’t just sell glasses.
He changed how India shops for eyewear online.
When people said:
“Who will buy specs without trying?”
He built trust-first features:
✔ Free home eye tests
✔ 3D try-on tech
✔ Easy returns & free trials
Today, Lenskart isn’t just an eyewear company.
It’s proof that if trust is the barrier — solving it is your brand.
📌 Lesson for founders:
Don’t just sell. Remove fear. Build trust. Win markets.
📲 Follow @BrandsByVishaalShah for more founder stories, branding lessons & strategies that scale.
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About Phi Brands
At Phi Brands, we specialize in helping businesses craft and refine their brand positioning to stay competitive in dynamic markets. With a deep understanding of market trends and customer behavior, our expert team works closely with clients to develop tailored strategies that elevate their brand identity and ensure they stand out in crowded industries. Learn more about our approach and success stories here.
