The Brand:

Waman Hari Pethe Sons, a name synonymous with trust and tradition, has been a pioneer in the Indian jewellery industry for over a century. Known for its timeless designs and superior craftsmanship, the brand has a loyal customer base across generations. With an emphasis on quality, heritage, and innovation, Waman Hari Pethe Sons is not just a jewellery store—it’s a legacy of elegance and sophistication.

The Objective:

The Diwali and wedding seasons are the most crucial times for the jewellery industry, presenting a golden opportunity to capture the attention of customers. Our goal was to craft a campaign that would capitalize on these high-demand seasons, specifically targeting younger audiences, and drive strong engagement while creating brand recall. The objective was clear: maximize visibility, create an emotional connection, and deliver an exceptional response for Waman Hari Pethe Sons during this festive and celebratory period.

The Strategy:

To resonate with the younger demographic, we devised a strategy that combined the charm of Waman Hari Pethe Sons' timeless designs with modern storytelling techniques. We collaborated with young, trendy models and well-known influencers to produce engaging reels and creative content. The approach was to make the audience see themselves in the place of the influencers, showcasing how jewellery from Waman Hari Pethe Sons could be a part of their celebrations and milestones. The strategy focused on creating visually captivating and emotionally relatable reels, posts, and carousels, backed by engaging festival-themed messaging to enhance the campaign’s impact.