Rebranding an
Engineering Company
The Journey of a “Local Going Global” company which is into manufacturing of heat exchangers. The story of how the right branding assist in accelerating the achievement of business goals and giving the desired positioning to a company
Modern Heat Exchanger the brand
With a presence of over 2 decades, vast experience of manufacturing for over 6000 heat exchangers and clientele who vouch for their quality, Modern Heat Exchangers had the aspiration and self-belief to be a global player emerging from India and serving the world.
The Challenge
Fighting the global perception about Indian engineering quality and also creating a distinct positioning for themselves in the cluttered market, Modern Heat Exchangers decided to change gears and shift focus from manufacturing stainless steel heat exchangers to exotic metal heat exchangers specialist. However, to give shape to this growth strategy, the company’s entire positioning needed to be revamped.
The Power of self-belief
Looking at their global vision and shift of business strategy, we suggested a complete rebranding and a new positioning statement. The was followed by a complete makeover of their logo and yet keeping the crux of the original logo intact. The creation of a hypothesis creative highlighting the key benefit became their signature design and shaped the rest of their marketing collaterals like a brochure, website, stall designing etc. This Power of Self Belief in the overall revamped identity not only gave them an international appeal but also opened the ways towards the business goals they aspired to achieve in years to come
Accelerated Global Reach
With a strict positioning of Exotic Metal Specialist, gave them that extra edge to win their audience’s trust and dependability. Since the launch of the new identity at the international exhibition ACHEMA 2015, Modern Heat Exchangers global reach has accelerated and today is successfully serving clients in over 18+ countries. The testimony of our association is shared in the images below
