Starbucks: A Masterclass in Selling Experience, Not Coffee
☕ Starbucks didn’t just sell coffee. They sold culture.
From writing your name on the cup to creating cozy spaces with free WiFi—Starbucks turned a simple drink into a lifestyle. ✨
💡 Lesson for founders & marketers: People don’t pay for products, they pay for how it makes them feel. That’s why ₹300 for coffee feels worth it when it’s Starbucks.
👉 What’s the one experience you can create around your product that makes people choose you every time? Drop it in the comments.
📲 Follow @brandsbyvishaalshah for more brand case studies, strategy breakdowns, and lessons that turn businesses into cults.
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About Phi Brands
At Phi Brands, we specialize in helping businesses craft and refine their brand positioning to stay competitive in dynamic markets. With a deep understanding of market trends and customer behavior, our expert team works closely with clients to develop tailored strategies that elevate their brand identity and ensure they stand out in crowded industries. Learn more about our approach and success stories here.
