It’s Not the Product. It’s the Perception.
What’s the real difference between ₹500 and ₹1.16 lakhs? One word : Branding ✨
A ₹500 chappal.
Same stitching. Same soul.
But on a Milan runway — it’s priced at ₹1.16 lakh.
What changed?
Not the product.
The perception.
📦 It was packaged differently.
🧭 Positioned intentionally.
👁️ And perceived with respect — not pity.
That’s the real power of branding.
It doesn’t add fake gloss.
It brings forgotten value into focus.
If you’re an Indian business that feels “too small” or “too local” —
You’re not.
You’re just waiting to be seen… right.
Kolhapuri chappals, Prada sandals, cultural appropriation, Indian craftsmanship, luxury fashion, fashion industry critique, heritage, South Asian representation, cultural erasure, artisan credit, fashion ethics
#KolhapuriToMilan #BrandingMatters #BrandsByVishaalShah #IndianSMEs #PerceptionIsEverything #PackagingPositioningPerception #SmallBusinessBigBrand #BrandValue #StrategicBranding #FounderToBrand #IndianEntrepreneurs #BrandConsultantIndia
About Phi Brands
At Phi Brands, we specialize in helping businesses craft and refine their brand positioning to stay competitive in dynamic markets. With a deep understanding of market trends and customer behavior, our expert team works closely with clients to develop tailored strategies that elevate their brand identity and ensure they stand out in crowded industries. Learn more about our approach and success stories here.
