Air (2023): The Branding Masterclass Behind Nike & Michael Jordan
No vision.
No buzz.
No sale.
They had one thing: belief.
Air (2023) isn’t just a sports drama —
It’s a branding masterclass.
Nike didn’t just sign Michael Jordan.
They signed a culture-shifting story.
🔥 Lesson for founders & marketers:
Great branding doesn’t follow the rules. It rewrites them.
🧠 If you’re a startup founder, creator, or marketer, watch Air.
Then build like your next move will change history.
👉 Follow @brandsbyvishaalshah for weekly founder fuel, brutal brand truths & strategy that actually works.
💬 Have you seen Air? What’s your biggest takeaway?
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About Phi Brands
At Phi Brands, we specialize in helping businesses craft and refine their brand positioning to stay competitive in dynamic markets. With a deep understanding of market trends and customer behavior, our expert team works closely with clients to develop tailored strategies that elevate their brand identity and ensure they stand out in crowded industries. Learn more about our approach and success stories here.
