How Lahori Zeera Made India Drink Local Again — One ₹10 Bottle at a Time
From a small kitchen in Punjab to a ₹300+ crore desi beverage empire — Lahori Zeera is proof that simplicity, authenticity, and consistency always win. 💥
Three cousins — Saurabh Munjal, Saurabh Bhutna & Nikhil Doda — started with a simple idea: bring back the nostalgic desi masala drink loved across India.
No fancy packaging. No celebrity faces. Just pure taste, priced at ₹10.
Their drink didn’t just sell — it connected.
Word of mouth made it a household name, spreading to 18 states, 5 lakh+ retail outlets, and 2,000 distributors, with revenue touching ₹312 crore in 2024. 🚀
The lesson?
You don’t need complex innovation to build an empire.
You need authenticity, consistency, and clarity — the kind of clarity that tells your audience exactly who you are and what you stand for.
Lahori Zeera didn’t sell a product — they sold pride in Indian flavour.
And that’s what made India drink local again. 🇮🇳
✨ Build something rooted. Build something real.
Because India’s next big brands won’t come from boardrooms — they’ll come from backyards, kitchens, and small towns that dream big.
👉 Follow @BrandsByVishaalShah for stories, insights, and branding strategies that help you build homegrown brands that scale — without losing their soul.
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About Phi Brands
At Phi Brands, we specialize in helping businesses craft and refine their brand positioning to stay competitive in dynamic markets. With a deep understanding of market trends and customer behavior, our expert team works closely with clients to develop tailored strategies that elevate their brand identity and ensure they stand out in crowded industries. Learn more about our approach and success stories here.