Nykaa’s Origin Story: Proof That It’s Never Too Late to Start
From Banking Boardrooms to Beauty Empires
At 49, Falguni Nayar left her cushy banking job.
No startup pedigree. No tech background.
People thought she was crazy.
10 years later — she’s India’s richest self-made woman and the force behind Nykaa (₹62,555 Cr+ valuation).
While others chased tech, she built trust:
•Focused on Indian women — even in small towns
•Curated authentic products & real reviews
•Turned beauty into an inclusive, accessible experience
Lesson? It’s never too late to start. What matters isn’t when you start — it’s how boldly you scale.
👉 Want to build a brand that outlives trends?
DM me — let’s craft clarity-first strategies for founder-led growth.
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About Phi Brands
At Phi Brands, we specialize in helping businesses craft and refine their brand positioning to stay competitive in dynamic markets. With a deep understanding of market trends and customer behavior, our expert team works closely with clients to develop tailored strategies that elevate their brand identity and ensure they stand out in crowded industries. Learn more about our approach and success stories here.
