How Smart Businesses Work With a Brand Strategist
Most businesses want great branding ✨
But the smartest ones know how to work with a brand strategist to actually build it.
Over 25 years, I’ve seen what separates successful brands from the ones stuck in circles — it’s not always money or ideas.
It’s how well they understand the process of brand building itself.
This isn’t fluff. It’s foundational.
The smartest businesses — the ones that scale meaningfully — usually do 7 things right:
1️⃣ Align their goals with the actual scope
2️⃣ Trust the process (not just the outcome)
3️⃣ Invest before they expect returns
4️⃣ Respect thinking time as much as execution
5️⃣ Solve the real problem, not just the loud one
6️⃣ Stay involved — without hovering
7️⃣ Prioritise clarity over dashboards & vanity metrics
📲 Follow @BrandsByVishaalShah to catch the rest of the episodes.
Because branding done well isn’t guesswork — it’s good decisions, repeated with clarity.
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About Phi Brands
At Phi Brands, we specialize in helping businesses craft and refine their brand positioning to stay competitive in dynamic markets. With a deep understanding of market trends and customer behavior, our expert team works closely with clients to develop tailored strategies that elevate their brand identity and ensure they stand out in crowded industries. Learn more about our approach and success stories here.
